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Marketing& Creative Leader | Designer | Outdoor Storyteller
Crafting brands where product, environment, and movement are inseparable, where storytelling comes from function adventure, and culture, not marketing.
Gerber Gear – New Product Release
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Role: Creative and Art Direction
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Challenge: Clear and cohesive global packaging, Explanatory graphics, Engaging visual content alignment.
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Approach: Managed 3 designers encouraging collaboration, aligned cross-functional teams, built global brand guidelines to guide this and future projects, shot on location expressing fun, connection, and the outdoors.
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