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Marketing Leader | Designer | Outdoor Storyteller
Crafting authentic creative for brands built on adventure, culture, and community
Design
A collection of design work, from icons to apparel and labels.
Gerber Gear – Packaging & Brand Campaigns
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Challenge: Needed cohesive global packaging and content alignment.
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Approach: Managed 3 designers, aligned cross-functional teams, built global guidelines.
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Results: Added 150K new followers, boosted product visibility in retail.
Anchor 1
Double Mountain - Label Designs and Apparel
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Challenge: The Brand was outdated, lacked clarity, cohesiveness, and had weak brand recognition.
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Approach: Directed full redesign, built new brand guidelines, redesigned all labels and apparel.
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Results: +480% web traffic, +245% social engagement, frequent product sellouts, +21% revenue growth.
Anchor 2
A collection of previous design work.
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