
About Hames
I’m Hames Ellerbe, a marketing & creative leader and photographer with over a decade of experience helping outdoor, nonprofit, and consumer brands grow through authentic storytelling, design, and strategy. I’ve built my career at the intersection of creativity and execution; leading campaigns, building brands, and producing content that inspires curiosity, drives engagement, and connects communities.
I believe the best marketing doesn’t just sell, it creates a culture. I’ve managed cross-functional teams, directed rebrands, and overseen projects from concept to launch, always with an eye on both detail and big-picture brand vision. Along the way, I’ve delivered measurable results:
-
Double Mountain Brewery – Led a full website rebuild and brand refresh, resulting in a 480% increase in web traffic, 245% jump in social engagement, and a 21% boost in revenue.
-
Gerber Gear – Managed a creative team delivering global packaging and content campaigns, growing the brand’s audience by 150K new followers and elevating its retail presence.
-
Mt. Bachelor – Built the resort’s terrain park brand into a national top-10 program, increasing market share by 40% and helping position the mountain as a leader in the industry.
Beyond campaigns and metrics, I’m passionate about the outdoors, community building, and authentic storytelling. Whether I’m leading a brand strategy session, producing a video shoot, or collaborating with athletes and ambassadors, my goal is always the same: to craft work that resonates, inspires, and delivers impact.
If you’re looking for someone who can balance strategy with hands-on creative execution, and who thrives in the fast-moving, resourceful world of outdoor and lifestyle brands, you’re in the right place.
Past Clients include:
Motosport.com
Destination Races
Guerrilla Gravity (Rest in Peace)
Smith Optics
Saxx Underwear
Therm-a-rest
SealLine
7Mesh
SOG Knives
Snowboarder Magazine
Transworld Snowboarding Magazine
Mt Hood Meadows
The Loam Wolf Online Bike Magazine
